fashion designer | stylist | writer | consultant

Known as a fashion designer, stylist, writer and more recently image consultant, Jaida Hay has become a go-to expert in all fashion related things. Along with dressing hip and professional personal clients she also dresses local tv personalities, musicians and A-list celebrities.


Jaida’s passion to help clients find their own style, eye for trends and ability to pull together key pieces, Jaida will bring new energy into your style.


Prior to launching her own eponymous line, Jaida graduated from the prestigious Central Saint Martins with a Post Grad Certificate in pattern cutting. Jaida first gained experience working in London for designers, Emilia Wickstead Atelier, Celine and Nicole De Carle. Her first season on her own became something that young designers dream of, it was picked up by stores in London and New York and featured in Vogue, Drapers, Elle, Ecouterre, Huf Mag, Tantalum, WGSN and many more.